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3623 Publications
2017 | Book Chapter | LibreCat-ID: 48
Kundisch, D., & Gutt, D. (2017). Was bedeutet die Transformation der Märkte im digitalen Zeitalter? Ökonomische Grundlagen. In S. Hannappel & R. Rehm (Eds.), Digitale Ökonomie - Wie verändern sich die Märkte?
LibreCat
| Files available
2017 | Journal Article | LibreCat-ID: 4801
Gilroy, B. M., Volker, S., & Kröger, S. (2017). Random-Walk-Hypothese. Wisu - Das Wirtschaftsstudium, 905.
LibreCat
2017 | Journal Article | LibreCat-ID: 4836
Terho, H., Eggert, A., Ulaga, W., Haas, A., & Boehm, E. (2017). Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action. Industrial Marketing Management, 42--55.
LibreCat
2017 | Journal Article | LibreCat-ID: 4837
Payne, A., Frow, P., & Eggert, A. (2017). The customer value proposition: evolution, development, and application in marketing. Journal of the Academy of Marketing Science, (4), 467--489.
LibreCat
2017 | Journal Article | LibreCat-ID: 4838
Eggert, A., Boehm, E., & Cramer, C. (2017). Business service outsourcing in manufacturing firms: an event study. Journal of Service Management, (3), 476--498.
LibreCat
2017 | Journal Article | LibreCat-ID: 4840
Boehm, E., Eggert, A., & Thiesbrummel, C. (2017). Service transition: A viable option for manufacturing companies with deteriorating financial performance? Industrial Marketing Management, 101--111.
LibreCat
2017 | Conference Paper | LibreCat-ID: 49
John, T., Kundisch, D., & Szopinski, D. (2017). Visual Languages for Modeling Business Models: A Critical Review and Future Research Directions. In Proceedings of the 38th International Conference on Information Systems (ICIS), Seoul, South Korea.
LibreCat
| Files available
2017 | Book (Editor) | LibreCat-ID: 4908
Helm, S., Günter, B., & Eggert, A. (Eds.). (2017). Kundenwert. Wiesbaden: Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-10920-2
LibreCat
| DOI
2017 | Journal Article | LibreCat-ID: 4933
Wangenheim, F. v, Wünderlich, N. V., & Schumann, J. H. (2017). Renew or cancel? Drivers of customer renewal decisions for IT-based service contracts. Journal of Business Research, (79), 181--188.
LibreCat
2017 | Book Chapter | LibreCat-ID: 4941
Eggert, A. (2017). Die zwei Perspektiven des Kundenwerts: Darstellung und Versuch einer Integration. In Kundenwert (pp. 37–51). Wiesbaden: Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-10920-2_2
LibreCat
| DOI