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3621 Publications
2017 | Journal Article | LibreCat-ID: 4836
Terho, Harri, Andreas Eggert, Wolfgang Ulaga, Alexander Haas, and Eva Boehm. “Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action.” Industrial Marketing Management, 2017, 42--55.
LibreCat
2017 | Journal Article | LibreCat-ID: 4837
Payne, Adrian, Pennie Frow, and Andreas Eggert. “The Customer Value Proposition: Evolution, Development, and Application in Marketing.” Journal of the Academy of Marketing Science, no. 4 (2017): 467--489.
LibreCat
2017 | Journal Article | LibreCat-ID: 4838
Eggert, Andreas, Eva Boehm, and Christina Cramer. “Business Service Outsourcing in Manufacturing Firms: An Event Study.” Journal of Service Management, no. 3 (2017): 476--498.
LibreCat
2017 | Journal Article | LibreCat-ID: 4840
Boehm, Eva, Andreas Eggert, and Christoph Thiesbrummel. “Service Transition: A Viable Option for Manufacturing Companies with Deteriorating Financial Performance?” Industrial Marketing Management, 2017, 101--111.
LibreCat
2017 | Conference Paper | LibreCat-ID: 49
John, Thomas, Dennis Kundisch, and Daniel Szopinski. “Visual Languages for Modeling Business Models: A Critical Review and Future Research Directions.” In Proceedings of the 38th International Conference on Information Systems (ICIS), Seoul, South Korea, 2017.
LibreCat
| Files available
2017 | Book (Editor) | LibreCat-ID: 4908
Helm, Sabrina, Bernd Günter, and Andreas Eggert, eds. Kundenwert. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. https://doi.org/10.1007/978-3-658-10920-2.
LibreCat
| DOI
2017 | Journal Article | LibreCat-ID: 4933
Wangenheim, Florian v, Nancy V Wünderlich, and Jan H Schumann. “Renew or Cancel? Drivers of Customer Renewal Decisions for IT-Based Service Contracts.” Journal of Business Research, no. 79 (2017): 181--188.
LibreCat
2017 | Book Chapter | LibreCat-ID: 4941
Eggert, Andreas. “Die Zwei Perspektiven Des Kundenwerts: Darstellung Und Versuch Einer Integration.” In Kundenwert, 37–51. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. https://doi.org/10.1007/978-3-658-10920-2_2.
LibreCat
| DOI
2017 | Book Chapter | LibreCat-ID: 4942
Helm, Sabrina, Bernd Günter, and Andreas Eggert. “Kundenwert – Eine Einführung in Die Theoretischen Und Praktischen Herausforderungen Der Bewertung von Kundenbeziehungen.” In Kundenwert, 3–34. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. https://doi.org/10.1007/978-3-658-10920-2_1.
LibreCat
| DOI
2017 | Journal Article | LibreCat-ID: 4947
Wangenheim, Florian v, Nancy Wünderlich, and Jan H Schumann. “Renew or Cancel? Drivers of Customer Renewal Decisions for IT-Based Service Contracts.” Journal of Business Research, no. 79 (2017): 181--188.
LibreCat