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3429 Publications
2013 | Conference Paper | LibreCat-ID: 7733
Eggert, A, W Ulaga, M Steiner, and K Backhaus. “Increasing Customers’ Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats.” In Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
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2013 | Conference Paper | LibreCat-ID: 7734
Garnefeld, I, E Münkhoff, and K Raum. “Threat and Normative Appeals to Reduce Product Returns in Online Retailing – An Effective Marketing Practice?” In Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7735
Münkhoff, E, I Garnefeld, and A Bruns. “How to Prolong a Sales Promotion – Ex-Post Time Extension versus Reframing.” In Roceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7736
Posner , T, I Garnefeld, and A Eggert. “Creating Emotional Brand Attachment through the Salesperson’s Brand-Consistent Behavior.” In Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7737
Steinhoff, L, and R. W Palmatier. “The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance.” In Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7738
Eggert, A, C Thiesbrummel, and C Deutscher. “Exploring Differential Effects of Product and Service Innovations on Industrial Firms’ Financial Performance.” In 2013 AMA Winter Marketing Educators’ Proceedings, 2013.
LibreCat
2013 | Journal Article | LibreCat-ID: 5682 | 
Meer, Hermann de, Michael Diener, Ralph Herkenhöner, Markus Kucera, Michael Niedermeier, Andreas Reisser, Guido Schryen, Michael Vetter, Thomas Waas, and Emrah Yasasin. “Sicherheitsherausforderungen in Hochverteilten Systemen.” PIK - Praxis Der Informationsverarbeitung Und Kommunikation 36, no. 3 (2013): 153–59.
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| Files available
2013 | Journal Article | LibreCat-ID: 5715
Wünderlich, Nancy, Florian V Wangenheim, and Mary Jo Bitner. “High Tech and High Touch: A Framework for Understanding User Attitudes and Behaviors Related to Smart Interactive Services.” Journal of Service Research 16, no. 1 (2013): 3–20.
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2013 | Journal Article | LibreCat-ID: 6101
Kabst, Rüdiger, and M C Wehner. “Editorial: Internationales Personalmanagement: Den Kulturellen Kontext Gestalten.” PERSONALquartely 65, no. 4 (2013): 34–39.
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2013 | Book Chapter | LibreCat-ID: 6147
Weber, P, and Rüdiger Kabst. “Unterstützung von Kommunalverwaltung Bei Bürgerbeteiligung.” In Verwaltungskommunikation - Wissenschaftliche Analyse Und Praktische Beispiele, edited by Hermann Hill, 145–52. Baden-Baden: Nomos, 2013.
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