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3830 Publications
2013 | Conference Abstract | LibreCat-ID: 21133
Oertel S, Thommes K, Walgenbach P. Born in the GDR: Imprinting, Structural Inertia and the Survival Chances of Organizations. In: Atinc G, ed. Academy of Management Annual Meeting Proceedings. ; 2013. doi:10.5465/ambpp.2013.11642abstract
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| DOI
2013 | Journal Article | LibreCat-ID: 20863
Schlueter T, Sievers S. Determinants of market beta: the impacts of firm-specific accounting figures and market conditions. Review of Quantitative Finance and Accounting (VHB-JOURQUAL 3 Ranking B). 2013;(3):535-570. doi:10.1007/s11156-013-0352-1
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| Download (ext.)
2013 | Journal Article | LibreCat-ID: 22921
Sureth-Sloane C. Mehr Theorie wagen: Eine neue Ausbildung für die Praxis? WiSt - Wirtschaftswissenschaftliches Studium. 2013;42(5):257-260. doi:10.15358/0340-1650_2013_5_257
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2013 | Conference Paper | LibreCat-ID: 7732
Eggert A, Thiesbrummel C, Deutscher C. Can service innovations substitute or complement product innovations? The case of German industrial firms. In: Proceedings of the 20th International Product Development Management Conference. ; 2013.
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2013 | Conference Paper | LibreCat-ID: 7733
Eggert A, Ulaga W, Steiner M, Backhaus K. Increasing Customers’ Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats. In: Proceedings of the 42nd European Marketing Academy (EMAC) Conference. ; 2013.
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2013 | Conference Paper | LibreCat-ID: 7734
Garnefeld I, Münkhoff E, Raum K. Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice? In: Proceedings of the 42nd European Marketing Academy (EMAC) Conference. ; 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7735
Münkhoff E, Garnefeld I, Bruns A. How to prolong a sales promotion – Ex-post time extension versus reframing. In: Roceedings of the 42nd European Marketing Academy (EMAC) Conference. ; 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7736
Posner T, Garnefeld I, Eggert A. Creating Emotional Brand Attachment through the Salesperson’s Brand-Consistent Behavior. In: Proceedings of the 42nd European Marketing Academy (EMAC) Conference. ; 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7737
Steinhoff L, Palmatier RW. The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance. In: Proceedings of the 42nd European Marketing Academy (EMAC) Conference. ; 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7738
Eggert A, Thiesbrummel C, Deutscher C. Exploring differential effects of product and service innovations on industrial firms’ financial performance. In: 2013 AMA Winter Marketing Educators’ Proceedings. ; 2013.
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