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3828 Publications


2013 | Journal Article | LibreCat-ID: 22921
Mehr Theorie wagen: Eine neue Ausbildung für die Praxis?
C. Sureth-Sloane, WiSt - Wirtschaftswissenschaftliches Studium 42 (2013) 257–260.
LibreCat | DOI
 

2013 | Conference Paper | LibreCat-ID: 7732
Can service innovations substitute or complement product innovations? The case of German industrial firms
A. Eggert, C. Thiesbrummel, C. Deutscher, in: Proceedings of the 20th International Product Development Management Conference, 2013.
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 7733
Increasing Customers' Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats
A. Eggert, W. Ulaga, M. Steiner, K. Backhaus, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 7734
Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?
I. Garnefeld, E. Münkhoff, K. Raum, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 7735
How to prolong a sales promotion – Ex-post time extension versus reframing
E. Münkhoff, I. Garnefeld, A. Bruns, in: Roceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 7736
Creating Emotional Brand Attachment through the Salesperson's Brand-Consistent Behavior
T. Posner , I. Garnefeld, A. Eggert, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 7737
The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance
L. Steinhoff, R.W. Palmatier, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 7738
Exploring differential effects of product and service innovations on industrial firms’ financial performance
A. Eggert, C. Thiesbrummel, C. Deutscher, in: 2013 AMA Winter Marketing Educators’ Proceedings, 2013.
LibreCat
 

2013 | Journal Article | LibreCat-ID: 5682 | OA
Sicherheitsherausforderungen in hochverteilten Systemen
H. de Meer, M. Diener, R. Herkenhöner, M. Kucera, M. Niedermeier, A. Reisser, G. Schryen, M. Vetter, T. Waas, E. Yasasin, PIK - Praxis Der Informationsverarbeitung Und Kommunikation 36 (2013) 153–159.
LibreCat | Files available
 

2013 | Journal Article | LibreCat-ID: 5715
High Tech and High Touch: A Framework for Understanding User Attitudes and Behaviors Related to Smart Interactive Services.
N. Wünderlich, F.V. Wangenheim, M.J. Bitner, Journal of Service Research 16 (2013) 3–20.
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