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1 Publication
2020 | Journal Article | LibreCat-ID: 35662
Kamm, Michael Reiner, et al. “Data Mining for Small Shops: Empowering Brick-and-Mortar Stores through BI Functionalities of a Loyalty Program1.” Information Systems Management, vol. 38, no. 4, Informa UK Limited, 2020, pp. 270–86, doi:10.1080/10580530.2020.1855486.
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