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2 Publications
2022 | Conference Paper | LibreCat-ID: 34317
Towards a Process Model for Social Media Marketing
K. Arslan, M. Trier, in: Proceedings of the 33rd Australasian Conference on Information Systems (ACIS 2022), Melbourne, Australia, 2022.
LibreCat
| Files available
K. Arslan, M. Trier, in: Proceedings of the 33rd Australasian Conference on Information Systems (ACIS 2022), Melbourne, Australia, 2022.
2021 | Conference Paper | LibreCat-ID: 30190
A Review on Social Media Channel Choice Determinants in Organizations
K. Arslan, in: Proceedings of the 29th European Conference on Information Systems (ECIS 2021), Marrakesh, Marocco, 2021.
LibreCat
| Files available
K. Arslan, in: Proceedings of the 29th European Conference on Information Systems (ECIS 2021), Marrakesh, Marocco, 2021.