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2 Publications
2022 | Conference Paper | LibreCat-ID: 34317
Arslan, K., & Trier, M. (2022). Towards a Process Model for Social Media Marketing. Proceedings of the 33rd Australasian Conference on Information Systems (ACIS 2022). ACIS 2022, Melbourne, Australia.
LibreCat
| Files available
2021 | Conference Paper | LibreCat-ID: 30190
Arslan, K. (2021). A Review on Social Media Channel Choice Determinants in Organizations. Proceedings of the 29th European Conference on Information Systems (ECIS 2021). ECIS 2021, Marrakesh, Marocco.
LibreCat
| Files available