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2 Publications
2020 | Conference Paper | LibreCat-ID: 35660
Extending Loyalty Programs with BI Functionalities A Case Study for Brick-and-Mortar Stores
J.-P. Kucklick, M.R. Kamm, J. Schneider, J. vom Brocke, in: Proceedings of the 53rd Hawaii International Conference on System Sciences, 2020.
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J.-P. Kucklick, M.R. Kamm, J. Schneider, J. vom Brocke, in: Proceedings of the 53rd Hawaii International Conference on System Sciences, 2020.
2020 | Journal Article | LibreCat-ID: 35662
Data mining for small shops: Empowering brick-and-mortar stores through BI functionalities of a loyalty program1
M.R. Kamm, J.-P. Kucklick, J. Schneider, J. vom Brocke, Information Systems Management 38 (2020) 270–286.
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M.R. Kamm, J.-P. Kucklick, J. Schneider, J. vom Brocke, Information Systems Management 38 (2020) 270–286.