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2 Publications
2020 | Conference Paper | LibreCat-ID: 35660
Kucklick J-P, Kamm MR, Schneider J, vom Brocke J. Extending Loyalty Programs with BI Functionalities A Case Study for Brick-and-Mortar Stores. In: Proceedings of the 53rd Hawaii International Conference on System Sciences. ; 2020.
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2020 | Journal Article | LibreCat-ID: 35662
Kamm MR, Kucklick J-P, Schneider J, vom Brocke J. Data mining for small shops: Empowering brick-and-mortar stores through BI functionalities of a loyalty program1. Information Systems Management. 2020;38(4):270-286. doi:10.1080/10580530.2020.1855486
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