Achieving More by Paying Less? How Retailers can Benefit by Bidding Less Aggressively in Paid Search Auctions
D. Schlangenotto, D. Kundisch, in: Proceedings of the 24th European Conference on Information Systems (ECIS), 2017.
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Proceedings of the 24th European Conference on Information Systems (ECIS)
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24th European Conference on Information Systems (ECIS)
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Guimarães, Portugal
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Schlangenotto D, Kundisch D. Achieving More by Paying Less? How Retailers can Benefit by Bidding Less Aggressively in Paid Search Auctions. In: Proceedings of the 24th European Conference on Information Systems (ECIS). ; 2017.
Schlangenotto, D., & Kundisch, D. (2017). Achieving More by Paying Less? How Retailers can Benefit by Bidding Less Aggressively in Paid Search Auctions. In Proceedings of the 24th European Conference on Information Systems (ECIS). Guimarães, Portugal.
@inproceedings{Schlangenotto_Kundisch_2017, title={Achieving More by Paying Less? How Retailers can Benefit by Bidding Less Aggressively in Paid Search Auctions}, booktitle={Proceedings of the 24th European Conference on Information Systems (ECIS)}, author={Schlangenotto, Darius and Kundisch, Dennis}, year={2017} }
Schlangenotto, Darius, and Dennis Kundisch. “Achieving More by Paying Less? How Retailers Can Benefit by Bidding Less Aggressively in Paid Search Auctions.” In Proceedings of the 24th European Conference on Information Systems (ECIS), 2017.
D. Schlangenotto and D. Kundisch, “Achieving More by Paying Less? How Retailers can Benefit by Bidding Less Aggressively in Paid Search Auctions,” in Proceedings of the 24th European Conference on Information Systems (ECIS), Guimarães, Portugal, 2017.
Schlangenotto, Darius, and Dennis Kundisch. “Achieving More by Paying Less? How Retailers Can Benefit by Bidding Less Aggressively in Paid Search Auctions.” Proceedings of the 24th European Conference on Information Systems (ECIS), 2017.
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