Achieving More by Paying Less? How Retailers can Benefit by Bidding Less Aggressively in Paid Search Auctions

D. Schlangenotto, D. Kundisch, in: Proceedings of the Twenty-Fourth European Conference on Information Systems (ECIS), 2017.

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Conference Paper | Published | English
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Proceedings Title
Proceedings of the Twenty-Fourth European Conference on Information Systems (ECIS)
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Twenty-Fourth European Conference on Information Systems (ECIS)
Conference Location
Guimarães, Portugal
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Schlangenotto D, Kundisch D. Achieving More by Paying Less? How Retailers can Benefit by Bidding Less Aggressively in Paid Search Auctions. In: Proceedings of the Twenty-Fourth European Conference on Information Systems (ECIS). ; 2017.
Schlangenotto, D., & Kundisch, D. (2017). Achieving More by Paying Less? How Retailers can Benefit by Bidding Less Aggressively in Paid Search Auctions. In Proceedings of the Twenty-Fourth European Conference on Information Systems (ECIS). Guimarães, Portugal.
@inproceedings{Schlangenotto_Kundisch_2017, title={Achieving More by Paying Less? How Retailers can Benefit by Bidding Less Aggressively in Paid Search Auctions}, booktitle={Proceedings of the Twenty-Fourth European Conference on Information Systems (ECIS)}, author={Schlangenotto, Darius and Kundisch, Dennis}, year={2017} }
Schlangenotto, Darius, and Dennis Kundisch. “Achieving More by Paying Less? How Retailers Can Benefit by Bidding Less Aggressively in Paid Search Auctions.” In Proceedings of the Twenty-Fourth European Conference on Information Systems (ECIS), 2017.
D. Schlangenotto and D. Kundisch, “Achieving More by Paying Less? How Retailers can Benefit by Bidding Less Aggressively in Paid Search Auctions,” in Proceedings of the Twenty-Fourth European Conference on Information Systems (ECIS), Guimarães, Portugal, 2017.
Schlangenotto, Darius, and Dennis Kundisch. “Achieving More by Paying Less? How Retailers Can Benefit by Bidding Less Aggressively in Paid Search Auctions.” Proceedings of the Twenty-Fourth European Conference on Information Systems (ECIS), 2017.

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