10 Publications

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[10]
2018 | Journal Article | LibreCat-ID: 2652
Is Paid Search Overrated? When Bricks-and-Mortar-Only Retailers Should Not Use Paid Search
D. Schlangenotto, D. Kundisch, N. Wünderlich, Electronic Markets 28 (2018) 407–421.
LibreCat
 
[9]
2018 | Conference Paper | LibreCat-ID: 4362
What Drives Paid Search Success: A Systematic Literature Review
D. Schlangenotto, D. Kundisch, M. Poniatowski, in: Proceedings of the 24th Americas Conference on Information Systems (AMCIS), 2018.
LibreCat
 
[8]
2018 | Conference Abstract | LibreCat-ID: 2678
Can Companies Freeride on Public Interest Events? The Effect of Peak Days on Paid Search Advertising during the UEFA Euro 2016
D. Piasecki, D. Schlangenotto, in: Multikonferenz Wirtschaftsinformatik 2018 (MKWI), 2018.
LibreCat
 
[7]
2018 | Conference Paper | LibreCat-ID: 2832
What Drives Paid Search Success: A Systematic Literature Review
D. Schlangenotto, D. Kundisch, M. Poniatowski, in: Proceedings of the 24th Americas Conference on Information Systems (AMCIS), 2018.
LibreCat
 
[6]
2018 | Conference Paper | LibreCat-ID: 2682
With or Without You? The Influence of Search Partners on Consumer Behavior in Paid Search
D. Schlangenotto, in: Tagungsband Multikonferenz Wirtschaftsinformatik 2018 (MKWI), Lüneburg, 2018.
LibreCat
 
[5]
2017 | Conference Paper | LibreCat-ID: 2683
Bitte stimmen Sie jetzt ab! - Ein Erfahrungsbericht über das Audience Response System PINGO
D. Kundisch, J. Neumann, D. Schlangenotto, in: Proceedings der 15. e-Learning Fachtagung Informatik (DELFI 2017), 2017.
LibreCat
 
[4]
2017 | Conference Paper | LibreCat-ID: 2693
Achieving More by Paying Less? How Retailers can Benefit by Bidding Less Aggressively in Paid Search Auctions
D. Schlangenotto, D. Kundisch, in: Proceedings of the Twenty-Fourth European Conference on Information Systems (ECIS), 2017.
LibreCat
 
[3]
2017 | Conference Paper | LibreCat-ID: 2698
Over-Paid Search: When Bricks-and-Mortar Retailers Should Not Use Paid Search
D. Schlangenotto, D. Kundisch, in: Wirtschaftsinformatik Proceedings, Extended Abstract, 2017.
LibreCat
 
[2]
2016 | Journal Article | LibreCat-ID: 2467
Dokumentenorientierte NoSQL-Datenbanken in skalierbaren Webanwendungen - Eine Analyse am Beispiel von MongoDB und der Webanwendung PINGO
C. Bach, D. Kundisch, J. Neumann, D. Schlangenotto, M. Whittaker, HMD Praxis der Wirtschaftsinformatik 53 (2016) 486–498.
LibreCat
 
[1]
2016 | Conference Paper | LibreCat-ID: 2701
Read this Paper! A Field Experiment on the Role of a Call-To-Action in Paid Search
D. Schlangenotto, D. Kundisch, in: Proceedings of the Twenty-Fourth European Conference on Information Systems (ECIS), 2016.
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10 Publications

Mark all

[10]
2018 | Journal Article | LibreCat-ID: 2652
Is Paid Search Overrated? When Bricks-and-Mortar-Only Retailers Should Not Use Paid Search
D. Schlangenotto, D. Kundisch, N. Wünderlich, Electronic Markets 28 (2018) 407–421.
LibreCat
 
[9]
2018 | Conference Paper | LibreCat-ID: 4362
What Drives Paid Search Success: A Systematic Literature Review
D. Schlangenotto, D. Kundisch, M. Poniatowski, in: Proceedings of the 24th Americas Conference on Information Systems (AMCIS), 2018.
LibreCat
 
[8]
2018 | Conference Abstract | LibreCat-ID: 2678
Can Companies Freeride on Public Interest Events? The Effect of Peak Days on Paid Search Advertising during the UEFA Euro 2016
D. Piasecki, D. Schlangenotto, in: Multikonferenz Wirtschaftsinformatik 2018 (MKWI), 2018.
LibreCat
 
[7]
2018 | Conference Paper | LibreCat-ID: 2832
What Drives Paid Search Success: A Systematic Literature Review
D. Schlangenotto, D. Kundisch, M. Poniatowski, in: Proceedings of the 24th Americas Conference on Information Systems (AMCIS), 2018.
LibreCat
 
[6]
2018 | Conference Paper | LibreCat-ID: 2682
With or Without You? The Influence of Search Partners on Consumer Behavior in Paid Search
D. Schlangenotto, in: Tagungsband Multikonferenz Wirtschaftsinformatik 2018 (MKWI), Lüneburg, 2018.
LibreCat
 
[5]
2017 | Conference Paper | LibreCat-ID: 2683
Bitte stimmen Sie jetzt ab! - Ein Erfahrungsbericht über das Audience Response System PINGO
D. Kundisch, J. Neumann, D. Schlangenotto, in: Proceedings der 15. e-Learning Fachtagung Informatik (DELFI 2017), 2017.
LibreCat
 
[4]
2017 | Conference Paper | LibreCat-ID: 2693
Achieving More by Paying Less? How Retailers can Benefit by Bidding Less Aggressively in Paid Search Auctions
D. Schlangenotto, D. Kundisch, in: Proceedings of the Twenty-Fourth European Conference on Information Systems (ECIS), 2017.
LibreCat
 
[3]
2017 | Conference Paper | LibreCat-ID: 2698
Over-Paid Search: When Bricks-and-Mortar Retailers Should Not Use Paid Search
D. Schlangenotto, D. Kundisch, in: Wirtschaftsinformatik Proceedings, Extended Abstract, 2017.
LibreCat
 
[2]
2016 | Journal Article | LibreCat-ID: 2467
Dokumentenorientierte NoSQL-Datenbanken in skalierbaren Webanwendungen - Eine Analyse am Beispiel von MongoDB und der Webanwendung PINGO
C. Bach, D. Kundisch, J. Neumann, D. Schlangenotto, M. Whittaker, HMD Praxis der Wirtschaftsinformatik 53 (2016) 486–498.
LibreCat
 
[1]
2016 | Conference Paper | LibreCat-ID: 2701
Read this Paper! A Field Experiment on the Role of a Call-To-Action in Paid Search
D. Schlangenotto, D. Kundisch, in: Proceedings of the Twenty-Fourth European Conference on Information Systems (ECIS), 2016.
LibreCat
 

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