VR-based conjoint analysis for the early determination of customer benefits {\ "a} references
K. Backhaus, J.{\ "u} rgen Gausemeier, J.{\ "o} rg St {\" o} cklein, J. Jasper, K. Westhoff, M. Grafe, (2014).
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Conference Paper
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| English
Author
Backhaus, Klaus;
Gausemeier, J {\ "u} rgen;
St {\" o} cklein, J {\ "o} rg ;
Jasper, Jonas ;
Westhoff, Katharina;
Grafe, Michael
Abstract
Product innovations are of great strategic importance for securing the long-term competitiveness of companies. Often, however, companies are faced with two core problems when introducing product innovations to the market: There is a lack of a methodology for systematic customer integration in the product development process. In addition, due to their complexity and the novelty of the technologies used, the product concepts exceed the customers' imagination. This means that customers do not evaluate new product concepts objectively because they do not fully understand the product benefits. In this article, a software-supported procedure for early customer integration is presented. The core of the process is a multi-stage limit conjoint analysis with an integrated virtual reality application.
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IFF Science Days
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Backhaus K, Gausemeier J{\ "u} rgen, St {\" o} cklein J{\ "o} rg, Jasper J, Westhoff K, Grafe M. VR-based conjoint analysis for the early determination of customer benefits {\ "a} references. Published online 2014.
Backhaus, K., Gausemeier, J. {\ "u} rgen, St {\" o} cklein, J. {\ "o} rg, Jasper, J., Westhoff, K., & Grafe, M. (2014). VR-based conjoint analysis for the early determination of customer benefits {\ "a} references. Fraunhofer IFF.
@article{Backhaus_Gausemeier_St {\" o} cklein_Jasper_Westhoff_Grafe_2014, place={Magdeburg}, series={IFF Science Days}, title={VR-based conjoint analysis for the early determination of customer benefits {\ "a} references}, publisher={Fraunhofer IFF}, author={Backhaus, Klaus and Gausemeier, J {\ "u} rgen and St {\" o} cklein, J {\ "o} rg and Jasper, Jonas and Westhoff, Katharina and Grafe, Michael}, year={2014}, collection={IFF Science Days} }
Backhaus, Klaus, J {\ "u} rgen Gausemeier, J {\ "o} rg St {\" o} cklein, Jonas Jasper, Katharina Westhoff, and Michael Grafe. “VR-Based Conjoint Analysis for the Early Determination of Customer Benefits {\ "a} References.” IFF Science Days. Magdeburg: Fraunhofer IFF, 2014.
K. Backhaus, J. {\ "u} rgen Gausemeier, J. {\ "o} rg St {\" o} cklein, J. Jasper, K. Westhoff, and M. Grafe, “VR-based conjoint analysis for the early determination of customer benefits {\ "a} references.” Fraunhofer IFF, Magdeburg, 2014.
Backhaus, Klaus, et al. VR-Based Conjoint Analysis for the Early Determination of Customer Benefits {\ "a} References. Fraunhofer IFF, 2014.
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