Leveraging Social Network Data for Analytical CRM Strategies --- The Introduction of Social BI
M. Rosemann, M. Eggert, M. Voigt, D. Beverungen, in: Proceedings of the 20$^{th}$ European Conference on Information Systems, Barcelona, Spain, 2012, pp. 1--12.
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Conference Paper
Author
Rosemann, Michael;
Eggert, Mathias;
Voigt, Matthias;
Beverungen, DanielLibreCat
Publishing Year
Proceedings Title
Proceedings of the 20$^{th}$ European Conference on Information Systems
Page
1--12
Conference
20th European Conference on Information Systems
Conference Location
Barcelona, Spain
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Rosemann M, Eggert M, Voigt M, Beverungen D. Leveraging Social Network Data for Analytical CRM Strategies --- The Introduction of Social BI. In: Proceedings of the 20$^{th}$ European Conference on Information Systems. Barcelona, Spain; 2012:1--12.
Rosemann, M., Eggert, M., Voigt, M., & Beverungen, D. (2012). Leveraging Social Network Data for Analytical CRM Strategies --- The Introduction of Social BI. In Proceedings of the 20$^{th}$ European Conference on Information Systems (pp. 1--12). Barcelona, Spain.
@inproceedings{Rosemann_Eggert_Voigt_Beverungen_2012, place={Barcelona, Spain}, title={Leveraging Social Network Data for Analytical CRM Strategies --- The Introduction of Social BI}, booktitle={Proceedings of the 20$^{th}$ European Conference on Information Systems}, author={Rosemann, Michael and Eggert, Mathias and Voigt, Matthias and Beverungen, Daniel}, year={2012}, pages={1--12} }
Rosemann, Michael, Mathias Eggert, Matthias Voigt, and Daniel Beverungen. “Leveraging Social Network Data for Analytical CRM Strategies --- The Introduction of Social BI.” In Proceedings of the 20$^{th}$ European Conference on Information Systems, 1--12. Barcelona, Spain, 2012.
M. Rosemann, M. Eggert, M. Voigt, and D. Beverungen, “Leveraging Social Network Data for Analytical CRM Strategies --- The Introduction of Social BI,” in Proceedings of the 20$^{th}$ European Conference on Information Systems, Barcelona, Spain, 2012, pp. 1--12.
Rosemann, Michael, et al. “Leveraging Social Network Data for Analytical CRM Strategies --- The Introduction of Social BI.” Proceedings of the 20$^{th}$ European Conference on Information Systems, 2012, pp. 1--12.
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