Customer collectives in healthcare: The transformative potential of service to overcome consumer vulnerability
J. Rötzmeier-Keuper, N. Wünderlich, in: Proceedings of the 39th Annual Macromarketing Conference, 2014.
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Proceedings Title
Proceedings of the 39th Annual Macromarketing Conference
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39th Annual Macromarketing Conference
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London, GB
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Rötzmeier-Keuper J, Wünderlich N. Customer collectives in healthcare: The transformative potential of service to overcome consumer vulnerability. In: Proceedings of the 39th Annual Macromarketing Conference. ; 2014.
Rötzmeier-Keuper, J., & Wünderlich, N. (2014). Customer collectives in healthcare: The transformative potential of service to overcome consumer vulnerability. In Proceedings of the 39th Annual Macromarketing Conference. London, GB.
@inproceedings{Rötzmeier-Keuper_Wünderlich_2014, title={Customer collectives in healthcare: The transformative potential of service to overcome consumer vulnerability}, booktitle={ Proceedings of the 39th Annual Macromarketing Conference}, author={Rötzmeier-Keuper, Julia and Wünderlich, Nancy}, year={2014} }
Rötzmeier-Keuper, Julia, and Nancy Wünderlich. “Customer Collectives in Healthcare: The Transformative Potential of Service to Overcome Consumer Vulnerability.” In Proceedings of the 39th Annual Macromarketing Conference, 2014.
J. Rötzmeier-Keuper and N. Wünderlich, “Customer collectives in healthcare: The transformative potential of service to overcome consumer vulnerability,” in Proceedings of the 39th Annual Macromarketing Conference, London, GB, 2014.
Rötzmeier-Keuper, Julia, and Nancy Wünderlich. “Customer Collectives in Healthcare: The Transformative Potential of Service to Overcome Consumer Vulnerability.” Proceedings of the 39th Annual Macromarketing Conference, 2014.
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