Loyalty programs as travel companions: Complementary service features across customer journey stages
L. Steinhoff, M.M. Zondag, Journal of Business Research 129 (2021) 70–82.
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Journal Article
| Published
| English
Author
Steinhoff, Lena;
Zondag, Marcellis M.
Keywords
Publishing Year
Journal Title
Journal of Business Research
Volume
129
Page
70-82
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Steinhoff L, Zondag MM. Loyalty programs as travel companions: Complementary service features across customer journey stages. Journal of Business Research. 2021;129:70-82. doi:10.1016/j.jbusres.2021.02.016
Steinhoff, L., & Zondag, M. M. (2021). Loyalty programs as travel companions: Complementary service features across customer journey stages. Journal of Business Research, 129, 70–82. https://doi.org/10.1016/j.jbusres.2021.02.016
@article{Steinhoff_Zondag_2021, title={Loyalty programs as travel companions: Complementary service features across customer journey stages}, volume={129}, DOI={10.1016/j.jbusres.2021.02.016}, journal={Journal of Business Research}, publisher={Elsevier BV}, author={Steinhoff, Lena and Zondag, Marcellis M.}, year={2021}, pages={70–82} }
Steinhoff, Lena, and Marcellis M. Zondag. “Loyalty Programs as Travel Companions: Complementary Service Features across Customer Journey Stages.” Journal of Business Research 129 (2021): 70–82. https://doi.org/10.1016/j.jbusres.2021.02.016.
L. Steinhoff and M. M. Zondag, “Loyalty programs as travel companions: Complementary service features across customer journey stages,” Journal of Business Research, vol. 129, pp. 70–82, 2021, doi: 10.1016/j.jbusres.2021.02.016.
Steinhoff, Lena, and Marcellis M. Zondag. “Loyalty Programs as Travel Companions: Complementary Service Features across Customer Journey Stages.” Journal of Business Research, vol. 129, Elsevier BV, 2021, pp. 70–82, doi:10.1016/j.jbusres.2021.02.016.
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