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6 Publications


2023 | Journal Article | LibreCat-ID: 53217
A general Best-Worst method considering interdependency with application to innovation and technology assessment at NASA
M. Tavana, H. Mina, F.J. Santos-Arteaga, Journal of Business Research 154 (2023).
LibreCat | DOI

2023 | Journal Article | LibreCat-ID: 53222 LibreCat | DOI

2021 | Journal Article | LibreCat-ID: 41313
Loyalty programs as travel companions: Complementary service features across customer journey stages
L. Steinhoff, M.M. Zondag, Journal of Business Research 129 (2021) 70–82.
LibreCat | DOI

2021 | Journal Article | LibreCat-ID: 48519
An Asia-centric approach to team innovation: Cultural differences in exploration and exploitation behavior
S. Hubner-Benz, M. Frese, Z. Song, N. Tripathi, T. Kaschner, X. Le Kong, Journal of Business Research 138 (2021) 408–421.
LibreCat | DOI

2019 | Journal Article | LibreCat-ID: 13149
Overcoming vulnerability: Channel design strategies to alleviate vulnerability perceptions in customer journeys
N.V. Wünderlich, J. Hogreve, I.N. Chowdhury, H. Fleischer, S. Mousavi, J. Rötzmeier-Keuper, R. Sousa, Journal of Business Research (2019).
LibreCat | DOI

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