An Emerging Theory of Loyalty Program Dynamics
J.J. Kim, L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 49 (2021) 71–95.
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Journal Article
| Published
| English
Author
Kim, J. J.;
Steinhoff, LenaLibreCat;
Palmatier, R. W.
Publishing Year
Journal Title
Journal of the Academy of Marketing Science
Volume
49
Issue
1
Page
71-95
LibreCat-ID
Cite this
Kim JJ, Steinhoff L, Palmatier RW. An Emerging Theory of Loyalty Program Dynamics. Journal of the Academy of Marketing Science. 2021;49(1):71-95. doi:10.1007/s11747-020-00719-1
Kim, J. J., Steinhoff, L., & Palmatier, R. W. (2021). An Emerging Theory of Loyalty Program Dynamics. Journal of the Academy of Marketing Science, 49(1), 71–95. https://doi.org/10.1007/s11747-020-00719-1
@article{Kim_Steinhoff_Palmatier_2021, title={An Emerging Theory of Loyalty Program Dynamics}, volume={49}, DOI={10.1007/s11747-020-00719-1}, number={1}, journal={Journal of the Academy of Marketing Science}, author={Kim, J. J. and Steinhoff, Lena and Palmatier, R. W.}, year={2021}, pages={71–95} }
Kim, J. J., Lena Steinhoff, and R. W. Palmatier. “An Emerging Theory of Loyalty Program Dynamics.” Journal of the Academy of Marketing Science 49, no. 1 (2021): 71–95. https://doi.org/10.1007/s11747-020-00719-1.
J. J. Kim, L. Steinhoff, and R. W. Palmatier, “An Emerging Theory of Loyalty Program Dynamics,” Journal of the Academy of Marketing Science, vol. 49, no. 1, pp. 71–95, 2021, doi: 10.1007/s11747-020-00719-1.
Kim, J. J., et al. “An Emerging Theory of Loyalty Program Dynamics.” Journal of the Academy of Marketing Science, vol. 49, no. 1, 2021, pp. 71–95, doi:10.1007/s11747-020-00719-1.
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