Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation
A. Payne, L. Steinhoff, P. Frow, A. Eggert, Industrial Marketing Management 87 (2020) 244–255.
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Journal Article
| Published
| English
Author
Payne, A.;
Steinhoff, LenaLibreCat;
Frow, P.;
Eggert, A.
Publishing Year
Journal Title
Industrial Marketing Management
Volume
87
Page
244-255
LibreCat-ID
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Payne A, Steinhoff L, Frow P, Eggert A. Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation. Industrial Marketing Management. 2020;87:244-255. doi:https://doi.org/10.1016/j.indmarman.2020.02.015
Payne, A., Steinhoff, L., Frow, P., & Eggert, A. (2020). Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation. Industrial Marketing Management, 87, 244–255. https://doi.org/10.1016/j.indmarman.2020.02.015
@article{Payne_Steinhoff_Frow_Eggert_2020, title={Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation}, volume={87}, DOI={https://doi.org/10.1016/j.indmarman.2020.02.015}, journal={Industrial Marketing Management}, author={Payne, A. and Steinhoff, Lena and Frow, P. and Eggert, A.}, year={2020}, pages={244–255} }
Payne, A., Lena Steinhoff, P. Frow, and A. Eggert. “Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation.” Industrial Marketing Management 87 (2020): 244–55. https://doi.org/10.1016/j.indmarman.2020.02.015.
A. Payne, L. Steinhoff, P. Frow, and A. Eggert, “Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation,” Industrial Marketing Management, vol. 87, pp. 244–255, 2020, doi: https://doi.org/10.1016/j.indmarman.2020.02.015.
Payne, A., et al. “Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation.” Industrial Marketing Management, vol. 87, 2020, pp. 244–55, doi:https://doi.org/10.1016/j.indmarman.2020.02.015.
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