Understanding and Managing Customer Value Propositions: Introduction to the Special Issue
A. Eggert, P. Frow, A. Payne, L. Steinhoff, Industrial Marketing Management 87 (2020) 242–243.
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Journal Article
| Published
| English
Author
Eggert, A.;
Frow, P.;
Payne, A.;
Steinhoff, LenaLibreCat
Publishing Year
Journal Title
Industrial Marketing Management
Volume
87
Page
242-243
LibreCat-ID
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Eggert A, Frow P, Payne A, Steinhoff L. Understanding and Managing Customer Value Propositions: Introduction to the Special Issue. Industrial Marketing Management. 2020;87:242-243. doi:http://dx.doi.org/10.1016/j.indmarman.2020.01.007
Eggert, A., Frow, P., Payne, A., & Steinhoff, L. (2020). Understanding and Managing Customer Value Propositions: Introduction to the Special Issue. Industrial Marketing Management, 87, 242–243. http://dx.doi.org/10.1016/j.indmarman.2020.01.007
@article{Eggert_Frow_Payne_Steinhoff_2020, title={Understanding and Managing Customer Value Propositions: Introduction to the Special Issue}, volume={87}, DOI={http://dx.doi.org/10.1016/j.indmarman.2020.01.007}, journal={Industrial Marketing Management}, author={Eggert, A. and Frow, P. and Payne, A. and Steinhoff, Lena}, year={2020}, pages={242–243} }
Eggert, A., P. Frow, A. Payne, and Lena Steinhoff. “Understanding and Managing Customer Value Propositions: Introduction to the Special Issue.” Industrial Marketing Management 87 (2020): 242–43. http://dx.doi.org/10.1016/j.indmarman.2020.01.007.
A. Eggert, P. Frow, A. Payne, and L. Steinhoff, “Understanding and Managing Customer Value Propositions: Introduction to the Special Issue,” Industrial Marketing Management, vol. 87, pp. 242–243, 2020, doi: http://dx.doi.org/10.1016/j.indmarman.2020.01.007.
Eggert, A., et al. “Understanding and Managing Customer Value Propositions: Introduction to the Special Issue.” Industrial Marketing Management, vol. 87, 2020, pp. 242–43, doi:http://dx.doi.org/10.1016/j.indmarman.2020.01.007.
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