Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships
A. Eggert, L. Steinhoff, C. Witte, Journal of Marketing 83 (2019) 115–132.
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Journal Article
| Published
| English
Author
Eggert, Andreas;
Steinhoff, LenaLibreCat;
Witte, CarinaLibreCat
Publishing Year
Journal Title
Journal of Marketing
Volume
83
Issue
5
Page
115-132
LibreCat-ID
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Eggert A, Steinhoff L, Witte C. Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships. Journal of Marketing. 2019;83(5):115-132. doi:10.1177/0022242919860802
Eggert, A., Steinhoff, L., & Witte, C. (2019). Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships. Journal of Marketing, 83(5), 115–132. https://doi.org/10.1177/0022242919860802
@article{Eggert_Steinhoff_Witte_2019, title={Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships}, volume={83}, DOI={10.1177/0022242919860802}, number={5}, journal={Journal of Marketing}, author={Eggert, Andreas and Steinhoff, Lena and Witte, Carina}, year={2019}, pages={115–132} }
Eggert, Andreas, Lena Steinhoff, and Carina Witte. “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships.” Journal of Marketing 83, no. 5 (2019): 115–32. https://doi.org/10.1177/0022242919860802.
A. Eggert, L. Steinhoff, and C. Witte, “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships,” Journal of Marketing, vol. 83, no. 5, pp. 115–132, 2019, doi: 10.1177/0022242919860802.
Eggert, Andreas, et al. “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships.” Journal of Marketing, vol. 83, no. 5, 2019, pp. 115–32, doi:10.1177/0022242919860802.
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