Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement
L. Steinhoff, C. Witte, A. Eggert, Journal of Service Management Research 2 (2018) 22–35.
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Journal Article
| Published
| English
Author
Steinhoff, LenaLibreCat;
Witte, CarinaLibreCat;
Eggert, Andreas
Publishing Year
Journal Title
Journal of Service Management Research
Volume
2
Issue
2
Page
22-35
LibreCat-ID
Cite this
Steinhoff L, Witte C, Eggert A. Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement. Journal of Service Management Research. 2018;2(2):22-35. doi:http://dx.doi.org/10.15358/2511-8676-2018-2-22
Steinhoff, L., Witte, C., & Eggert, A. (2018). Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement. Journal of Service Management Research, 2(2), 22–35. http://dx.doi.org/10.15358/2511-8676-2018-2-22
@article{Steinhoff_Witte_Eggert_2018, title={Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement}, volume={2}, DOI={http://dx.doi.org/10.15358/2511-8676-2018-2-22}, number={2}, journal={Journal of Service Management Research}, author={Steinhoff, Lena and Witte, Carina and Eggert, Andreas}, year={2018}, pages={22–35} }
Steinhoff, Lena, Carina Witte, and Andreas Eggert. “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement.” Journal of Service Management Research 2, no. 2 (2018): 22–35. http://dx.doi.org/10.15358/2511-8676-2018-2-22.
L. Steinhoff, C. Witte, and A. Eggert, “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement,” Journal of Service Management Research, vol. 2, no. 2, pp. 22–35, 2018, doi: http://dx.doi.org/10.15358/2511-8676-2018-2-22.
Steinhoff, Lena, et al. “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement.” Journal of Service Management Research, vol. 2, no. 2, 2018, pp. 22–35, doi:http://dx.doi.org/10.15358/2511-8676-2018-2-22.
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