The Role of Self-Rewarding Behavior in Cashback Loyalty Programs
M. Becker, N. Wiegand, L. Steinhoff, K. Baidina, in: Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest., 2022.
Download
No fulltext has been uploaded.
Conference Paper
| Published
| English
Author
Becker, M.;
Wiegand, N.;
Steinhoff, LenaLibreCat;
Baidina, K.
Publishing Year
Proceedings Title
Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest.
Conference
Proceedings of the 51st European Marketing Academy (EMAC) Conference
Conference Location
Budapest
LibreCat-ID
Cite this
Becker M, Wiegand N, Steinhoff L, Baidina K. The Role of Self-Rewarding Behavior in Cashback Loyalty Programs. In: Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest. ; 2022.
Becker, M., Wiegand, N., Steinhoff, L., & Baidina, K. (2022). The Role of Self-Rewarding Behavior in Cashback Loyalty Programs. Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest. Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest.
@inproceedings{Becker_Wiegand_Steinhoff_Baidina_2022, title={The Role of Self-Rewarding Behavior in Cashback Loyalty Programs}, booktitle={Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest.}, author={Becker, M. and Wiegand, N. and Steinhoff, Lena and Baidina, K.}, year={2022} }
Becker, M., N. Wiegand, Lena Steinhoff, and K. Baidina. “The Role of Self-Rewarding Behavior in Cashback Loyalty Programs.” In Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest., 2022.
M. Becker, N. Wiegand, L. Steinhoff, and K. Baidina, “The Role of Self-Rewarding Behavior in Cashback Loyalty Programs,” presented at the Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest, 2022.
Becker, M., et al. “The Role of Self-Rewarding Behavior in Cashback Loyalty Programs.” Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest., 2022.
Google Scholar