Understanding and Measuring Consumer Solidarity as a Collective Bond
B. Alberternst, A. Eggert, L. Steinhoff, M. Giesler, in: Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid, 2021.
Download
No fulltext has been uploaded.
Conference Paper
| Published
| English
Author
Alberternst, B.;
Eggert, A.;
Steinhoff, LenaLibreCat;
Giesler, M.
Publishing Year
Proceedings Title
Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid
Conference
Proceedings of the 50th European Marketing Academy (EMAC) Conference
Conference Location
Madrid
LibreCat-ID
Cite this
Alberternst B, Eggert A, Steinhoff L, Giesler M. Understanding and Measuring Consumer Solidarity as a Collective Bond. In: Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid. ; 2021.
Alberternst, B., Eggert, A., Steinhoff, L., & Giesler, M. (2021). Understanding and Measuring Consumer Solidarity as a Collective Bond. Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid. Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid.
@inproceedings{Alberternst_Eggert_Steinhoff_Giesler_2021, title={Understanding and Measuring Consumer Solidarity as a Collective Bond}, booktitle={Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid}, author={Alberternst, B. and Eggert, A. and Steinhoff, Lena and Giesler, M.}, year={2021} }
Alberternst, B., A. Eggert, Lena Steinhoff, and M. Giesler. “Understanding and Measuring Consumer Solidarity as a Collective Bond.” In Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid, 2021.
B. Alberternst, A. Eggert, L. Steinhoff, and M. Giesler, “Understanding and Measuring Consumer Solidarity as a Collective Bond,” presented at the Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid, 2021.
Alberternst, B., et al. “Understanding and Measuring Consumer Solidarity as a Collective Bond.” Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid, 2021.
Google Scholar