Are Gift Purchases an Effective Driver of Customer Loyalty?
A. Eggert, L. Steinhoff, C. Witte, in: 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
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Eggert, Andreas;
Steinhoff, LenaLibreCat;
Witte, CarinaLibreCat
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Proceedings Title
2018 Winter AMA Conference Proceedings, New Orleans
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2018 Winter AMA Conference Proceedings
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New Orleans
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Eggert A, Steinhoff L, Witte C. Are Gift Purchases an Effective Driver of Customer Loyalty? In: 2018 Winter AMA Conference Proceedings, New Orleans. ; 2018.
Eggert, A., Steinhoff, L., & Witte, C. (2018). Are Gift Purchases an Effective Driver of Customer Loyalty? 2018 Winter AMA Conference Proceedings, New Orleans. 2018 Winter AMA Conference Proceedings, New Orleans.
@inproceedings{Eggert_Steinhoff_Witte_2018, title={Are Gift Purchases an Effective Driver of Customer Loyalty?}, booktitle={2018 Winter AMA Conference Proceedings, New Orleans}, author={Eggert, Andreas and Steinhoff, Lena and Witte, Carina}, year={2018} }
Eggert, Andreas, Lena Steinhoff, and Carina Witte. “Are Gift Purchases an Effective Driver of Customer Loyalty?” In 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
A. Eggert, L. Steinhoff, and C. Witte, “Are Gift Purchases an Effective Driver of Customer Loyalty?,” presented at the 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
Eggert, Andreas, et al. “Are Gift Purchases an Effective Driver of Customer Loyalty?” 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
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