Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey
L. Steinhoff, M. Zondag, in: 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
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Steinhoff, LenaLibreCat;
Zondag, M.
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2018 Winter AMA Conference Proceedings, New Orleans
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2018 Winter AMA Conference Proceedings
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New Orleans
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Steinhoff L, Zondag M. Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey. In: 2018 Winter AMA Conference Proceedings, New Orleans. ; 2018.
Steinhoff, L., & Zondag, M. (2018). Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey. 2018 Winter AMA Conference Proceedings, New Orleans. 2018 Winter AMA Conference Proceedings, New Orleans.
@inproceedings{Steinhoff_Zondag_2018, title={Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey}, booktitle={2018 Winter AMA Conference Proceedings, New Orleans}, author={Steinhoff, Lena and Zondag, M.}, year={2018} }
Steinhoff, Lena, and M. Zondag. “Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey.” In 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
L. Steinhoff and M. Zondag, “Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey,” presented at the 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
Steinhoff, Lena, and M. Zondag. “Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey.” 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
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