I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions
I. Garnefeld, E. Münkhoff, A. Bruns, in: 2012 AMA Summer Academic Conference, Chicago, IL, 2012.
Download
No fulltext has been uploaded.
Conference Paper
| Published
| English
Author
Garnefeld, I.;
Münkhoff, EvaLibreCat ;
Bruns, A.
Publishing Year
Proceedings Title
2012 AMA Summer Academic Conference, Chicago, IL
Conference
2012 AMA Summer Academic Conference
Conference Location
Chicago, IL
LibreCat-ID
Cite this
Garnefeld I, Münkhoff E, Bruns A. I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions. In: 2012 AMA Summer Academic Conference, Chicago, IL. ; 2012.
Garnefeld, I., Münkhoff, E., & Bruns, A. (2012). I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions. 2012 AMA Summer Academic Conference, Chicago, IL. 2012 AMA Summer Academic Conference, Chicago, IL.
@inproceedings{Garnefeld_Münkhoff_Bruns_2012, title={I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions}, booktitle={2012 AMA Summer Academic Conference, Chicago, IL}, author={Garnefeld, I. and Münkhoff, Eva and Bruns, A.}, year={2012} }
Garnefeld, I., Eva Münkhoff, and A. Bruns. “I Thought It Was All over and Now It Is Back Again – Customer Reactions to Time Extensions of Sales Promotions.” In 2012 AMA Summer Academic Conference, Chicago, IL, 2012.
I. Garnefeld, E. Münkhoff, and A. Bruns, “I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions,” presented at the 2012 AMA Summer Academic Conference, Chicago, IL, 2012.
Garnefeld, I., et al. “I Thought It Was All over and Now It Is Back Again – Customer Reactions to Time Extensions of Sales Promotions.” 2012 AMA Summer Academic Conference, Chicago, IL, 2012.