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58 Publications
2023 | Conference Paper | LibreCat-ID: 46665
Unboxing video effectiveness – Does speech matter?
I. Garnefeld, E. Böhm, L. Hanf, S. Helm, in: 2023 AMA Summer Academic Conference, San Francisco, CA, 2023.
LibreCat
I. Garnefeld, E. Böhm, L. Hanf, S. Helm, in: 2023 AMA Summer Academic Conference, San Francisco, CA, 2023.
2023 | Conference Paper | LibreCat-ID: 46666
The dark and bright side of online reviews in manufacturer online shops
K. Kessing, I. Garnefeld, E. Böhm, in: EMAC Annual Conference, Odense, Denmark, 2023.
LibreCat
K. Kessing, I. Garnefeld, E. Böhm, in: EMAC Annual Conference, Odense, Denmark, 2023.
2023 | Conference Paper | LibreCat-ID: 46667
Stimulating engagement with unboxing videos – Does speech matter?
L. Hanf, I. Garnefeld, E. Böhm, S. Helm, in: EMAC Annual Conference, Odense, Denmark, 2023.
LibreCat
L. Hanf, I. Garnefeld, E. Böhm, S. Helm, in: EMAC Annual Conference, Odense, Denmark, 2023.
2023 | Journal Article | LibreCat-ID: 46642
Digital technology usage as a driver of servitization paths in manufacturing industries
L.K. Harrmann, A. Eggert, E. Böhm, European Journal of Marketing 57 (2023) 834–857.
LibreCat
| DOI
L.K. Harrmann, A. Eggert, E. Böhm, European Journal of Marketing 57 (2023) 834–857.
2022 | Journal Article | LibreCat-ID: 46662
Strategic emphasis on service-based business models during the corona crisis: Are customer solutions a curse or blessing for manufacturing firms?
R. Akalan, A. Eggert, E. Böhm, Journal of Service Management Research 6 (2022) 47–63.
LibreCat
R. Akalan, A. Eggert, E. Böhm, Journal of Service Management Research 6 (2022) 47–63.
2022 | Journal Article | LibreCat-ID: 46668
Digital technology usage as a driver of servitization paths in manufacturing industries
A. Eggert, L. Harrmann, E. Böhm, EMAC Annual Conference, Budapest, Hungary (2022).
LibreCat
A. Eggert, L. Harrmann, E. Böhm, EMAC Annual Conference, Budapest, Hungary (2022).
2022 | Conference Paper | LibreCat-ID: 46669
Should manufacturers publish online reviews in their own online shops?
K. Kessing, I. Garnefeld, E. Böhm, in: EMAC Annual Conference, Budapest, Hungary, 2022.
LibreCat
K. Kessing, I. Garnefeld, E. Böhm, in: EMAC Annual Conference, Budapest, Hungary, 2022.
2022 | Journal Article | LibreCat-ID: 46661
Servitization in the manufacturing industry: Where do we stand? Where do we come from?
R. Akalan, E. Böhm, A. Eggert, Journal of Service Management Research 6 (2022) 204–213.
LibreCat
R. Akalan, E. Böhm, A. Eggert, Journal of Service Management Research 6 (2022) 204–213.
2022 | Journal Article | LibreCat-ID: 46634
The ambivalent role of monetary sales incentives in service innovation selling
S. Alavi, E. Böhm, J. Habel, J. Wieseke, C. Schmitz, F. Brüggemann, Journal of Product Innovation Management 39 (2022) 445–463.
LibreCat
| DOI
S. Alavi, E. Böhm, J. Habel, J. Wieseke, C. Schmitz, F. Brüggemann, Journal of Product Innovation Management 39 (2022) 445–463.
2022 | Journal Article | LibreCat-ID: 46660
Exploring the customer journey of voice commerce: A research agenda
E. Böhm, A. Eggert, I. Garnefeld, H. Holzmüller, T. Schaefers, L. Steinhoff, D. Woisetschläger, Journal of Service Management 6 (2022) 216–231.
LibreCat
E. Böhm, A. Eggert, I. Garnefeld, H. Holzmüller, T. Schaefers, L. Steinhoff, D. Woisetschläger, Journal of Service Management 6 (2022) 216–231.
2021 | Conference Paper | LibreCat-ID: 46670
Exploring the paths towards service growth in manufacturing companies
L. Harrmann, E. Böhm, A. Eggert, in: 2021 AMA Winter Academic Conference, 2021.
LibreCat
L. Harrmann, E. Böhm, A. Eggert, in: 2021 AMA Winter Academic Conference, 2021.
2021 | Journal Article | LibreCat-ID: 41338
Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions
A. Salonen, H. Terho, E. Böhm, A. Virtanen, R. Rajala, Journal of the Academy of Marketing Science 49 (2021) 139–163.
LibreCat
| DOI
A. Salonen, H. Terho, E. Böhm, A. Virtanen, R. Rajala, Journal of the Academy of Marketing Science 49 (2021) 139–163.
2021 | Journal Article | LibreCat-ID: 41337
Online reviews generated through product testing: can more favorable reviews be enticed with free products?
I. Garnefeld, T. Krah, E. Böhm, D.D. Gremler, Journal of the Academy of Marketing Science 49 (2021) 703–722.
LibreCat
| DOI
I. Garnefeld, T. Krah, E. Böhm, D.D. Gremler, Journal of the Academy of Marketing Science 49 (2021) 703–722.
2021 | Journal Article | LibreCat-ID: 46635
Outcome-based contracting from the customers' perspective: A means-end chain analytical exploration
T. Schaefers, S. Ruffer, E. Böhm, Industrial Marketing Management 93 (2021) 466–481.
LibreCat
| DOI
T. Schaefers, S. Ruffer, E. Böhm, Industrial Marketing Management 93 (2021) 466–481.
2020 | Conference Paper | LibreCat-ID: 46689
Do product testing programs lead to more favorable online reviews? (ausgezeichnet mit Best Paper Award)
I. Garnefeld, T. Krah, E. Böhm, D.D. Gremler, in: 2020 AMA Winter Academic Conference, San Diego, CA, 2020.
LibreCat
I. Garnefeld, T. Krah, E. Böhm, D.D. Gremler, in: 2020 AMA Winter Academic Conference, San Diego, CA, 2020.
2020 | Conference Paper | LibreCat-ID: 46690
Manufacturers’ service growth through mergers and acquisitions – An event study
A. Eggert, E. Böhm, R. Akalan, H. Gebauer, in: 2020 AMA Winter Academic Conference, San Diego, CA, 2020.
LibreCat
A. Eggert, E. Böhm, R. Akalan, H. Gebauer, in: 2020 AMA Winter Academic Conference, San Diego, CA, 2020.
2020 | Journal Article | LibreCat-ID: 46636
Drivers and outcomes of salespersons’ value opportunity recognition competence in solution selling
E. Böhm, A. Eggert, H. Terho, W. Ulaga, A. Haas, Journal of Personal Selling and Sales Management 40 (2020) 180–197.
LibreCat
| DOI
E. Böhm, A. Eggert, H. Terho, W. Ulaga, A. Haas, Journal of Personal Selling and Sales Management 40 (2020) 180–197.
2019 | Conference Paper | LibreCat-ID: 46675
Service growth by acquisition – An event study
A. Eggert, E. Böhm, R. Akalan, H. Gebauer, in: 9th BMM-EMAC Biennial International Conference on Business Market Management, Berlin, 2019.
LibreCat
A. Eggert, E. Böhm, R. Akalan, H. Gebauer, in: 9th BMM-EMAC Biennial International Conference on Business Market Management, Berlin, 2019.
2019 | Journal Article | LibreCat-ID: 41339
Exploring the link between payment schemes and customer fraud: a mental accounting perspective
I. Garnefeld, A. Eggert, M. Husemann-Kopetzky, E. Böhm, Journal of the Academy of Marketing Science 47 (2019) 595–616.
LibreCat
| DOI
I. Garnefeld, A. Eggert, M. Husemann-Kopetzky, E. Böhm, Journal of the Academy of Marketing Science 47 (2019) 595–616.
2018 | Conference Paper | LibreCat-ID: 46678
The bright and dark side of service quality signals: A contingency perspective
S. Henkelmann, E. Böhm, C. Cramer, A. Eggert, in: 2018 AMA Winter Academic Conference, New Orleans, FL, 2018.
LibreCat
S. Henkelmann, E. Böhm, C. Cramer, A. Eggert, in: 2018 AMA Winter Academic Conference, New Orleans, FL, 2018.