Data-driven Customer Journey Mapping in Local High Streets: A Domain-specific Modeling Language

C. Ingo Berendes, C. Bartelheimer, J. Hendrik Betzing, D. Beverungen, in: Proceedings of the 39th International Conference on Information Systems, San Francisco, CA, USA, 2018.

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Proceedings of the 39th International Conference on Information Systems
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39th International Conference on Information Systems
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San Francisco USA
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Ingo Berendes C, Bartelheimer C, Hendrik Betzing J, Beverungen D. Data-driven Customer Journey Mapping in Local High Streets: A Domain-specific Modeling Language. In: Proceedings of the 39th International Conference on Information Systems. ICIS ’18. San Francisco, CA, USA; 2018.
Ingo Berendes, C., Bartelheimer, C., Hendrik Betzing, J., & Beverungen, D. (2018). Data-driven Customer Journey Mapping in Local High Streets: A Domain-specific Modeling Language. In Proceedings of the 39th International Conference on Information Systems. San Francisco, CA, USA.
@inproceedings{Ingo Berendes_Bartelheimer_Hendrik Betzing_Beverungen_2018, place={San Francisco, CA, USA}, series={ICIS ’18}, title={Data-driven Customer Journey Mapping in Local High Streets: A Domain-specific Modeling Language}, booktitle={Proceedings of the 39th International Conference on Information Systems}, author={Ingo Berendes, C. and Bartelheimer, Christian and Hendrik Betzing, Jan and Beverungen, Daniel}, year={2018}, collection={ICIS ’18} }
Ingo Berendes, C., Christian Bartelheimer, Jan Hendrik Betzing, and Daniel Beverungen. “Data-Driven Customer Journey Mapping in Local High Streets: A Domain-Specific Modeling Language.” In Proceedings of the 39th International Conference on Information Systems. ICIS ’18. San Francisco, CA, USA, 2018.
C. Ingo Berendes, C. Bartelheimer, J. Hendrik Betzing, and D. Beverungen, “Data-driven Customer Journey Mapping in Local High Streets: A Domain-specific Modeling Language,” in Proceedings of the 39th International Conference on Information Systems, San Francisco USA, 2018.
Ingo Berendes, C., et al. “Data-Driven Customer Journey Mapping in Local High Streets: A Domain-Specific Modeling Language.” Proceedings of the 39th International Conference on Information Systems, 2018.

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