Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement

L. Steinhoff, C. Witte, A. Eggert, SMR-Journal of Service Management Research (2018) 22--35.

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SMR-Journal of Service Management Research
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2
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22--35
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Steinhoff L, Witte C, Eggert A. Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement. SMR-Journal of Service Management Research. 2018;(2):22--35.
Steinhoff, L., Witte, C., & Eggert, A. (2018). Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement. SMR-Journal of Service Management Research, (2), 22--35.
@article{Steinhoff_Witte_Eggert_2018, title={Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement}, number={2}, journal={SMR-Journal of Service Management Research}, author={Steinhoff, Lena and Witte, Carina and Eggert, Andreas}, year={2018}, pages={22--35} }
Steinhoff, Lena, Carina Witte, and Andreas Eggert. “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement.” SMR-Journal of Service Management Research, no. 2 (2018): 22--35.
L. Steinhoff, C. Witte, and A. Eggert, “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement,” SMR-Journal of Service Management Research, no. 2, pp. 22--35, 2018.
Steinhoff, Lena, et al. “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement.” SMR-Journal of Service Management Research, no. 2, 2018, pp. 22--35.

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