Conceptualizing and communicating value in business markets: From value in exchange to value in use
A. Eggert, W. Ulaga, P. Frow, A. Payne, Industrial Marketing Management (2018) 80--90.
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Journal Article
Author
Eggert, Andreas;
Ulaga, Wolfgang;
Frow, Pennie;
Payne, Adrian
Publishing Year
Journal Title
Industrial Marketing Management
Page
80--90
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Eggert A, Ulaga W, Frow P, Payne A. Conceptualizing and communicating value in business markets: From value in exchange to value in use. Industrial Marketing Management. 2018:80--90.
Eggert, A., Ulaga, W., Frow, P., & Payne, A. (2018). Conceptualizing and communicating value in business markets: From value in exchange to value in use. Industrial Marketing Management, 80--90.
@article{Eggert_Ulaga_Frow_Payne_2018, title={Conceptualizing and communicating value in business markets: From value in exchange to value in use}, journal={Industrial Marketing Management}, author={Eggert, Andreas and Ulaga, Wolfgang and Frow, Pennie and Payne, Adrian}, year={2018}, pages={80--90} }
Eggert, Andreas, Wolfgang Ulaga, Pennie Frow, and Adrian Payne. “Conceptualizing and Communicating Value in Business Markets: From Value in Exchange to Value in Use.” Industrial Marketing Management, 2018, 80--90.
A. Eggert, W. Ulaga, P. Frow, and A. Payne, “Conceptualizing and communicating value in business markets: From value in exchange to value in use,” Industrial Marketing Management, pp. 80--90, 2018.
Eggert, Andreas, et al. “Conceptualizing and Communicating Value in Business Markets: From Value in Exchange to Value in Use.” Industrial Marketing Management, 2018, pp. 80--90.
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