Do customized service packages impede value capture in industrial markets?
M. Steiner, A. Eggert, W. Ulaga, K. Backhaus, Journal of the Academy of Marketing Science (2016) 151--165.
Download
No fulltext has been uploaded.
Journal Article
Author
Steiner, Michael;
Eggert, Andreas;
Ulaga, Wolfgang;
Backhaus, Klaus
Publishing Year
Journal Title
Journal of the Academy of marketing Science
Issue
2
Page
151--165
LibreCat-ID
Cite this
Steiner M, Eggert A, Ulaga W, Backhaus K. Do customized service packages impede value capture in industrial markets? Journal of the Academy of marketing Science. 2016;(2):151--165.
Steiner, M., Eggert, A., Ulaga, W., & Backhaus, K. (2016). Do customized service packages impede value capture in industrial markets? Journal of the Academy of Marketing Science, (2), 151--165.
@article{Steiner_Eggert_Ulaga_Backhaus_2016, title={Do customized service packages impede value capture in industrial markets?}, number={2}, journal={Journal of the Academy of marketing Science}, author={Steiner, Michael and Eggert, Andreas and Ulaga, Wolfgang and Backhaus, Klaus}, year={2016}, pages={151--165} }
Steiner, Michael, Andreas Eggert, Wolfgang Ulaga, and Klaus Backhaus. “Do Customized Service Packages Impede Value Capture in Industrial Markets?” Journal of the Academy of Marketing Science, no. 2 (2016): 151--165.
M. Steiner, A. Eggert, W. Ulaga, and K. Backhaus, “Do customized service packages impede value capture in industrial markets?,” Journal of the Academy of marketing Science, no. 2, pp. 151--165, 2016.
Steiner, Michael, et al. “Do Customized Service Packages Impede Value Capture in Industrial Markets?” Journal of the Academy of Marketing Science, no. 2, 2016, pp. 151--165.
Google Scholar