Growing existing customers' revenue streams through customer referral programs

I. Garnefeld, A. Eggert, S.V. Helm, S.S. Tax, Journal of Marketing (2013) 17--32.

Download
No fulltext has been uploaded.
Journal Article
Author
; ; ;
Publishing Year
Journal Title
Journal of Marketing
Issue
4
Page
17--32
LibreCat-ID

Cite this

Garnefeld I, Eggert A, Helm SV, Tax SS. Growing existing customers’ revenue streams through customer referral programs. Journal of Marketing. 2013;(4):17--32.
Garnefeld, I., Eggert, A., Helm, S. V., & Tax, S. S. (2013). Growing existing customers’ revenue streams through customer referral programs. Journal of Marketing, (4), 17--32.
@article{Garnefeld_Eggert_Helm_Tax_2013, title={Growing existing customers’ revenue streams through customer referral programs}, number={4}, journal={Journal of Marketing}, author={Garnefeld, Ina and Eggert, Andreas and Helm, Sabrina V and Tax, Stephen S}, year={2013}, pages={17--32} }
Garnefeld, Ina, Andreas Eggert, Sabrina V Helm, and Stephen S Tax. “Growing Existing Customers’ Revenue Streams through Customer Referral Programs.” Journal of Marketing, no. 4 (2013): 17--32.
I. Garnefeld, A. Eggert, S. V. Helm, and S. S. Tax, “Growing existing customers’ revenue streams through customer referral programs,” Journal of Marketing, no. 4, pp. 17--32, 2013.
Garnefeld, Ina, et al. “Growing Existing Customers’ Revenue Streams through Customer Referral Programs.” Journal of Marketing, no. 4, 2013, pp. 17--32.

Export

Marked Publications

Open Data LibreCat

Search this title in

Google Scholar