Key Account Managers' Role Within the Value Creation Process of Collaborative Relationships

L. Georges, A. Eggert, Journal of Business-to-Business Marketing 10 (2003) 1–22.

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Journal of Business-to-Business Marketing
Volume
10
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4
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1-22
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Georges L, Eggert A. Key Account Managers’ Role Within the Value Creation Process of Collaborative Relationships. Journal of Business-to-Business Marketing. 2003;10(4):1-22. doi:10.1300/j033v10n04_01
Georges, L., & Eggert, A. (2003). Key Account Managers’ Role Within the Value Creation Process of Collaborative Relationships. Journal of Business-to-Business Marketing, 10(4), 1–22. https://doi.org/10.1300/j033v10n04_01
@article{Georges_Eggert_2003, title={Key Account Managers’ Role Within the Value Creation Process of Collaborative Relationships}, volume={10}, DOI={10.1300/j033v10n04_01}, number={4}, journal={Journal of Business-to-Business Marketing}, publisher={Informa UK Limited}, author={Georges, Laurent and Eggert, Andreas}, year={2003}, pages={1–22} }
Georges, Laurent, and Andreas Eggert. “Key Account Managers’ Role Within the Value Creation Process of Collaborative Relationships.” Journal of Business-to-Business Marketing 10, no. 4 (2003): 1–22. https://doi.org/10.1300/j033v10n04_01.
L. Georges and A. Eggert, “Key Account Managers’ Role Within the Value Creation Process of Collaborative Relationships,” Journal of Business-to-Business Marketing, vol. 10, no. 4, pp. 1–22, 2003.
Georges, Laurent, and Andreas Eggert. “Key Account Managers’ Role Within the Value Creation Process of Collaborative Relationships.” Journal of Business-to-Business Marketing, vol. 10, no. 4, Informa UK Limited, 2003, pp. 1–22, doi:10.1300/j033v10n04_01.

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