Key Account Management

B. Ivens, A. Eggert, in: Handbuch Vertriebsmanagement, 2011.

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Handbuch Vertriebsmanagement
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Ivens B, Eggert A. Key Account Management. In: Handbuch Vertriebsmanagement. ; 2011.
Ivens, B., & Eggert, A. (2011). Key Account Management. In Handbuch Vertriebsmanagement.
@inbook{Ivens_Eggert_2011, title={Key Account Management}, booktitle={Handbuch Vertriebsmanagement}, author={Ivens, Björn and Eggert, Andreas}, year={2011} }
Ivens, Björn, and Andreas Eggert. “Key Account Management.” In Handbuch Vertriebsmanagement, 2011.
B. Ivens and A. Eggert, “Key Account Management,” in Handbuch Vertriebsmanagement, 2011.
Ivens, Björn, and Andreas Eggert. “Key Account Management.” Handbuch Vertriebsmanagement, 2011.

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