The Loyalty Effect of Gift Purchases

A. Eggert, L. Steinhoff, C. Witte, (2017).

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Conference Paper | English
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Eggert A, Steinhoff L, Witte C. The Loyalty Effect of Gift Purchases. 2017.
Eggert, A., Steinhoff, L., & Witte, C. (2017). The Loyalty Effect of Gift Purchases.
@article{Eggert_Steinhoff_Witte_2017, series={2017 Winter AMA Proceedings}, title={The Loyalty Effect of Gift Purchases}, author={Eggert, Andreas and Steinhoff, Lena and Witte, Carina}, year={2017}, collection={2017 Winter AMA Proceedings} }
Eggert, Andreas, Lena Steinhoff, and Carina Witte. “The Loyalty Effect of Gift Purchases.” 2017 Winter AMA Proceedings, 2017.
A. Eggert, L. Steinhoff, and C. Witte, “The Loyalty Effect of Gift Purchases.” 2017.
Eggert, Andreas, et al. The Loyalty Effect of Gift Purchases. 2017.

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