How to transform a product-focused salesforce to solution sales?

A. Salonen, H. Terho, E. Boehm, R. Rajala, A. Virtanen, (2018).

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Conference Paper | English
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Salonen, A; Terho, H; Boehm, E; Rajala, R; Virtanen, A
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47rd European Marketing Academy (EMAC) Annual Conference
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Salonen A, Terho H, Boehm E, Rajala R, Virtanen A. How to transform a product-focused salesforce to solution sales? 2018.
Salonen, A., Terho, H., Boehm, E., Rajala, R., & Virtanen, A. (2018). How to transform a product-focused salesforce to solution sales?
@article{Salonen_Terho_Boehm_Rajala_Virtanen_2018, series={47rd European Marketing Academy (EMAC) Annual Conference}, title={How to transform a product-focused salesforce to solution sales?}, author={Salonen, A and Terho, H and Boehm, E and Rajala, R and Virtanen, A}, year={2018}, collection={47rd European Marketing Academy (EMAC) Annual Conference} }
Salonen, A, H Terho, E Boehm, R Rajala, and A Virtanen. “How to Transform a Product-Focused Salesforce to Solution Sales?” 47rd European Marketing Academy (EMAC) Annual Conference, 2018.
A. Salonen, H. Terho, E. Boehm, R. Rajala, and A. Virtanen, “How to transform a product-focused salesforce to solution sales?” 2018.
Salonen, A., et al. How to Transform a Product-Focused Salesforce to Solution Sales? 2018.

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