Modelling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using PLS
S. Helm, A. Eggert, I. Garnefeld, in: V. Esposito Vinzi, W. Chin, J. Henseler, H. Wang (Eds.), Handbook of Partial Least Squares - Concepts, Methods and Applications, Springer, Berlin, 2009, pp. 515–534.
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Book Chapter
| English
Author
Helm, S;
Eggert, A;
Garnefeld, I
Book Editor
Esposito Vinzi, V;
Chin, W;
Henseler, J;
Wang, H
Department
Publishing Year
Book Title
Handbook of Partial Least Squares - Concepts, Methods and Applications
Page
515-534
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Cite this
Helm S, Eggert A, Garnefeld I. Modelling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using PLS. In: Esposito Vinzi V, Chin W, Henseler J, Wang H, eds. Handbook of Partial Least Squares - Concepts, Methods and Applications. Berlin: Springer; 2009:515-534.
Helm, S., Eggert, A., & Garnefeld, I. (2009). Modelling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using PLS. In V. Esposito Vinzi, W. Chin, J. Henseler, & H. Wang (Eds.), Handbook of Partial Least Squares - Concepts, Methods and Applications (pp. 515–534). Berlin: Springer.
@inbook{Helm_Eggert_Garnefeld_2009, place={Berlin}, title={Modelling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using PLS}, booktitle={Handbook of Partial Least Squares - Concepts, Methods and Applications}, publisher={Springer}, author={Helm, S and Eggert, A and Garnefeld, I}, editor={Esposito Vinzi, V and Chin, W and Henseler, J and Wang, HEditors}, year={2009}, pages={515–534} }
Helm, S, A Eggert, and I Garnefeld. “Modelling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using PLS.” In Handbook of Partial Least Squares - Concepts, Methods and Applications, edited by V Esposito Vinzi, W Chin, J Henseler, and H Wang, 515–34. Berlin: Springer, 2009.
S. Helm, A. Eggert, and I. Garnefeld, “Modelling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using PLS,” in Handbook of Partial Least Squares - Concepts, Methods and Applications, V. Esposito Vinzi, W. Chin, J. Henseler, and H. Wang, Eds. Berlin: Springer, 2009, pp. 515–534.
Helm, S., et al. “Modelling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using PLS.” Handbook of Partial Least Squares - Concepts, Methods and Applications, edited by V Esposito Vinzi et al., Springer, 2009, pp. 515–34.
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