Linking Customer Value to Customer Share in Business Relationship
W. Ulaga, A. Eggert, in: A. Woodside, F. Golfetto, M. Gibbert (Eds.), Creating and Managing Superior Customer Value, 2008, pp. 221–247.
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Book Chapter
| English
Author
Ulaga, W;
Eggert, A
Book Editor
Woodside, A;
Golfetto, F;
Gibbert, M
Department
Publishing Year
Book Title
Creating and Managing Superior Customer Value
Series Title / Volume
Advances in Business Marketing and Purchasing
Volume
14
Page
221-247
LibreCat-ID
Cite this
Ulaga W, Eggert A. Linking Customer Value to Customer Share in Business Relationship. In: Woodside A, Golfetto F, Gibbert M, eds. Creating and Managing Superior Customer Value. Vol 14. Advances in Business Marketing and Purchasing. ; 2008:221-247.
Ulaga, W., & Eggert, A. (2008). Linking Customer Value to Customer Share in Business Relationship. In A. Woodside, F. Golfetto, & M. Gibbert (Eds.), Creating and Managing Superior Customer Value (Vol. 14, pp. 221–247).
@inbook{Ulaga_Eggert_2008, series={Advances in Business Marketing and Purchasing}, title={Linking Customer Value to Customer Share in Business Relationship}, volume={14}, booktitle={Creating and Managing Superior Customer Value}, author={Ulaga, W and Eggert, A}, editor={Woodside, A and Golfetto, F and Gibbert, MEditors}, year={2008}, pages={221–247}, collection={Advances in Business Marketing and Purchasing} }
Ulaga, W, and A Eggert. “Linking Customer Value to Customer Share in Business Relationship.” In Creating and Managing Superior Customer Value, edited by A Woodside, F Golfetto, and M Gibbert, 14:221–47. Advances in Business Marketing and Purchasing, 2008.
W. Ulaga and A. Eggert, “Linking Customer Value to Customer Share in Business Relationship,” in Creating and Managing Superior Customer Value, vol. 14, A. Woodside, F. Golfetto, and M. Gibbert, Eds. 2008, pp. 221–247.
Ulaga, W., and A. Eggert. “Linking Customer Value to Customer Share in Business Relationship.” Creating and Managing Superior Customer Value, edited by A Woodside et al., vol. 14, 2008, pp. 221–47.
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