Elektronisches Kundenbeziehungsmanagement (eCRM)
A. Eggert, G. Fassott, in: A. Eggert, G. Fassott (Eds.), ECRM – Electronic Customer Relationship Management: Management Der Kundenbeziehungen Im Internet-Zeitalter, Schäffer-Poeschel, Stuttgart, 2001, pp. 1–11.
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Book Chapter
| English
Author
Eggert, A;
Fassott, G
Book Editor
Eggert, A;
Fassott, G
Department
Publishing Year
Book Title
eCRM – Electronic Customer Relationship Management: Management der Kundenbeziehungen im Internet-Zeitalter
Page
1-11
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Cite this
Eggert A, Fassott G. Elektronisches Kundenbeziehungsmanagement (eCRM). In: Eggert A, Fassott G, eds. ECRM – Electronic Customer Relationship Management: Management Der Kundenbeziehungen Im Internet-Zeitalter. Stuttgart: Schäffer-Poeschel; 2001:1-11.
Eggert, A., & Fassott, G. (2001). Elektronisches Kundenbeziehungsmanagement (eCRM). In A. Eggert & G. Fassott (Eds.), eCRM – Electronic Customer Relationship Management: Management der Kundenbeziehungen im Internet-Zeitalter (pp. 1–11). Stuttgart: Schäffer-Poeschel.
@inbook{Eggert_Fassott_2001, place={Stuttgart}, title={Elektronisches Kundenbeziehungsmanagement (eCRM)}, booktitle={eCRM – Electronic Customer Relationship Management: Management der Kundenbeziehungen im Internet-Zeitalter}, publisher={Schäffer-Poeschel}, author={Eggert, A and Fassott, G}, editor={Eggert, A and Fassott, GEditors}, year={2001}, pages={1–11} }
Eggert, A, and G Fassott. “Elektronisches Kundenbeziehungsmanagement (ECRM).” In ECRM – Electronic Customer Relationship Management: Management Der Kundenbeziehungen Im Internet-Zeitalter, edited by A Eggert and G Fassott, 1–11. Stuttgart: Schäffer-Poeschel, 2001.
A. Eggert and G. Fassott, “Elektronisches Kundenbeziehungsmanagement (eCRM),” in eCRM – Electronic Customer Relationship Management: Management der Kundenbeziehungen im Internet-Zeitalter, A. Eggert and G. Fassott, Eds. Stuttgart: Schäffer-Poeschel, 2001, pp. 1–11.
Eggert, A., and G. Fassott. “Elektronisches Kundenbeziehungsmanagement (ECRM).” ECRM – Electronic Customer Relationship Management: Management Der Kundenbeziehungen Im Internet-Zeitalter, edited by A Eggert and G Fassott, Schäffer-Poeschel, 2001, pp. 1–11.
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