The Service Award Paradox

C. Cramer, E. Böhm, A. Eggert, in: Proceedings of the 45th European Marketing Academy (EMAC) Conference, 2016.

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Proceedings of the 45th European Marketing Academy (EMAC) Conference
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Cramer C, Böhm E, Eggert A. The Service Award Paradox. In: Proceedings of the 45th European Marketing Academy (EMAC) Conference. ; 2016.
Cramer, C., Böhm, E., & Eggert, A. (2016). The Service Award Paradox. In Proceedings of the 45th European Marketing Academy (EMAC) Conference.
@inproceedings{Cramer_Böhm_Eggert_2016, title={The Service Award Paradox}, booktitle={Proceedings of the 45th European Marketing Academy (EMAC) Conference}, author={Cramer, C and Böhm, E and Eggert, A}, year={2016} }
Cramer, C, E Böhm, and A Eggert. “The Service Award Paradox.” In Proceedings of the 45th European Marketing Academy (EMAC) Conference, 2016.
C. Cramer, E. Böhm, and A. Eggert, “The Service Award Paradox,” in Proceedings of the 45th European Marketing Academy (EMAC) Conference, 2016.
Cramer, C., et al. “The Service Award Paradox.” Proceedings of the 45th European Marketing Academy (EMAC) Conference, 2016.

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