Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side

C. Cramer, E. Böhm, A. Eggert, in: 2016 AMA Winter Marketing Educators’ Conference Proceeding, 2016.

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2016 AMA Winter Marketing Educators' Conference Proceeding
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Cramer C, Böhm E, Eggert A. Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side. In: 2016 AMA Winter Marketing Educators’ Conference Proceeding. ; 2016.
Cramer, C., Böhm, E., & Eggert, A. (2016). Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side. In 2016 AMA Winter Marketing Educators’ Conference Proceeding.
@inproceedings{Cramer_Böhm_Eggert_2016, title={Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side}, booktitle={2016 AMA Winter Marketing Educators’ Conference Proceeding}, author={Cramer, C and Böhm, E and Eggert, A}, year={2016} }
Cramer, C, E Böhm, and A Eggert. “Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side.” In 2016 AMA Winter Marketing Educators’ Conference Proceeding, 2016.
C. Cramer, E. Böhm, and A. Eggert, “Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side,” in 2016 AMA Winter Marketing Educators’ Conference Proceeding, 2016.
Cramer, C., et al. “Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side.” 2016 AMA Winter Marketing Educators’ Conference Proceeding, 2016.

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