The corporate marketing department - Between value and vanish

T. Ritter, A. Eggert, E. Münkhoff, W. Ulaga, in: ISBM 2014 Academic Conference, 2014.

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ISBM 2014 Academic Conference
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Ritter T, Eggert A, Münkhoff E, Ulaga W. The corporate marketing department - Between value and vanish. In: ISBM 2014 Academic Conference. ; 2014.
Ritter, T., Eggert, A., Münkhoff, E., & Ulaga, W. (2014). The corporate marketing department - Between value and vanish. In ISBM 2014 Academic Conference.
@inproceedings{Ritter_Eggert_Münkhoff_Ulaga_2014, title={The corporate marketing department - Between value and vanish}, booktitle={ISBM 2014 Academic Conference}, author={Ritter, T and Eggert, A and Münkhoff, E and Ulaga, W}, year={2014} }
Ritter, T, A Eggert, E Münkhoff, and W Ulaga. “The Corporate Marketing Department - Between Value and Vanish.” In ISBM 2014 Academic Conference, 2014.
T. Ritter, A. Eggert, E. Münkhoff, and W. Ulaga, “The corporate marketing department - Between value and vanish,” in ISBM 2014 Academic Conference, 2014.
Ritter, T., et al. “The Corporate Marketing Department - Between Value and Vanish.” ISBM 2014 Academic Conference, 2014.

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