Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy

A. Eggert, I. Garnefeld, L. Steinhoff, in: 2011 AMA Winter Marketing Educators’ Proceedings, 2011.

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2011 AMA Winter Marketing Educators' Proceedings
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Eggert A, Garnefeld I, Steinhoff L. Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy. In: 2011 AMA Winter Marketing Educators’ Proceedings. ; 2011.
Eggert, A., Garnefeld, I., & Steinhoff, L. (2011). Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy. In 2011 AMA Winter Marketing Educators’ Proceedings.
@inproceedings{Eggert_Garnefeld_Steinhoff_2011, title={Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy}, booktitle={2011 AMA Winter Marketing Educators’ Proceedings}, author={Eggert, A and Garnefeld, I and Steinhoff, L}, year={2011} }
Eggert, A, I Garnefeld, and L Steinhoff. “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy.” In 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
A. Eggert, I. Garnefeld, and L. Steinhoff, “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy,” in 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
Eggert, A., et al. “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy.” 2011 AMA Winter Marketing Educators’ Proceedings, 2011.

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