Can Successful Customer Acquisition Hurt the Existing Customer Base?

D. Woisetschläger, I. Garnefeld, A. Eggert, in: Proceedings of the 2009 AMA Summer Marketing Educators’ Conference, 2009.

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Proceedings of the 2009 AMA Summer Marketing Educators' Conference
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Woisetschläger D, Garnefeld I, Eggert A. Can Successful Customer Acquisition Hurt the Existing Customer Base? In: Proceedings of the 2009 AMA Summer Marketing Educators’ Conference. ; 2009.
Woisetschläger, D., Garnefeld, I., & Eggert, A. (2009). Can Successful Customer Acquisition Hurt the Existing Customer Base? In Proceedings of the 2009 AMA Summer Marketing Educators’ Conference.
@inproceedings{Woisetschläger_Garnefeld_Eggert_2009, title={Can Successful Customer Acquisition Hurt the Existing Customer Base?}, booktitle={Proceedings of the 2009 AMA Summer Marketing Educators’ Conference}, author={Woisetschläger, D and Garnefeld, I and Eggert, A}, year={2009} }
Woisetschläger, D, I Garnefeld, and A Eggert. “Can Successful Customer Acquisition Hurt the Existing Customer Base?” In Proceedings of the 2009 AMA Summer Marketing Educators’ Conference, 2009.
D. Woisetschläger, I. Garnefeld, and A. Eggert, “Can Successful Customer Acquisition Hurt the Existing Customer Base?,” in Proceedings of the 2009 AMA Summer Marketing Educators’ Conference, 2009.
Woisetschläger, D., et al. “Can Successful Customer Acquisition Hurt the Existing Customer Base?” Proceedings of the 2009 AMA Summer Marketing Educators’ Conference, 2009.

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