Referral reward programs: New customer acquisition by opportunism?

I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress, 2009.

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Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress
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Garnefeld I, Münkhoff E, Hogreve J, Eggert A. Referral reward programs: New customer acquisition by opportunism? In: Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress. ; 2009.
Garnefeld, I., Münkhoff, E., Hogreve, J., & Eggert, A. (2009). Referral reward programs: New customer acquisition by opportunism? In Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress.
@inproceedings{Garnefeld_Münkhoff_Hogreve_Eggert_2009, title={Referral reward programs: New customer acquisition by opportunism?}, booktitle={Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress}, author={Garnefeld, I and Münkhoff, E and Hogreve, J and Eggert, A}, year={2009} }
Garnefeld, I, E Münkhoff, J Hogreve, and A Eggert. “Referral Reward Programs: New Customer Acquisition by Opportunism?” In Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress, 2009.
I. Garnefeld, E. Münkhoff, J. Hogreve, and A. Eggert, “Referral reward programs: New customer acquisition by opportunism?,” in Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress, 2009.
Garnefeld, I., et al. “Referral Reward Programs: New Customer Acquisition by Opportunism?” Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress, 2009.

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