Referral reward programs: New customer acquisition by opportunism?
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress, 2009.
Download
No fulltext has been uploaded.
Conference Paper
| English
Author
Garnefeld, I;
Münkhoff, E;
Hogreve, J;
Eggert, A
Department
Publishing Year
Proceedings Title
Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress
LibreCat-ID
Cite this
Garnefeld I, Münkhoff E, Hogreve J, Eggert A. Referral reward programs: New customer acquisition by opportunism? In: Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress. ; 2009.
Garnefeld, I., Münkhoff, E., Hogreve, J., & Eggert, A. (2009). Referral reward programs: New customer acquisition by opportunism? In Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress.
@inproceedings{Garnefeld_Münkhoff_Hogreve_Eggert_2009, title={Referral reward programs: New customer acquisition by opportunism?}, booktitle={Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress}, author={Garnefeld, I and Münkhoff, E and Hogreve, J and Eggert, A}, year={2009} }
Garnefeld, I, E Münkhoff, J Hogreve, and A Eggert. “Referral Reward Programs: New Customer Acquisition by Opportunism?” In Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress, 2009.
I. Garnefeld, E. Münkhoff, J. Hogreve, and A. Eggert, “Referral reward programs: New customer acquisition by opportunism?,” in Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress, 2009.
Garnefeld, I., et al. “Referral Reward Programs: New Customer Acquisition by Opportunism?” Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress, 2009.
Google Scholar