Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?

A. Eggert, W. Ulaga, in: Proceedings of the 4th International Conference on Business Market Management, 2009.

Download
No fulltext has been uploaded.
Conference Paper | English
Author
Eggert, A; Ulaga, W
Publishing Year
Proceedings Title
Proceedings of the 4th International Conference on Business Market Management
LibreCat-ID

Cite this

Eggert A, Ulaga W. Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go? In: Proceedings of the 4th International Conference on Business Market Management. ; 2009.
Eggert, A., & Ulaga, W. (2009). Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go? In Proceedings of the 4th International Conference on Business Market Management.
@inproceedings{Eggert_Ulaga_2009, title={Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?}, booktitle={Proceedings of the 4th International Conference on Business Market Management}, author={Eggert, A and Ulaga, W}, year={2009} }
Eggert, A, and W Ulaga. “Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?” In Proceedings of the 4th International Conference on Business Market Management, 2009.
A. Eggert and W. Ulaga, “Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?,” in Proceedings of the 4th International Conference on Business Market Management, 2009.
Eggert, A., and W. Ulaga. “Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?” Proceedings of the 4th International Conference on Business Market Management, 2009.

Export

Marked Publications

Open Data LibreCat

Search this title in

Google Scholar