Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect?

I. Garnefeld, S. Helm, S. Tax, A. Eggert, in: Proceedings of the 2009 AMA Winter Educators’ Proceedings, 2009.

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Proceedings of the 2009 AMA Winter Educators' Proceedings
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Garnefeld I, Helm S, Tax S, Eggert A. Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect? In: Proceedings of the 2009 AMA Winter Educators’ Proceedings. ; 2009.
Garnefeld, I., Helm, S., Tax, S., & Eggert, A. (2009). Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect? In Proceedings of the 2009 AMA Winter Educators’ Proceedings.
@inproceedings{Garnefeld_Helm_Tax_Eggert_2009, title={Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect?}, booktitle={Proceedings of the 2009 AMA Winter Educators’ Proceedings}, author={Garnefeld, I and Helm, S and Tax, S and Eggert, A}, year={2009} }
Garnefeld, I, S Helm, S Tax, and A Eggert. “Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect?” In Proceedings of the 2009 AMA Winter Educators’ Proceedings, 2009.
I. Garnefeld, S. Helm, S. Tax, and A. Eggert, “Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect?,” in Proceedings of the 2009 AMA Winter Educators’ Proceedings, 2009.
Garnefeld, I., et al. “Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect?” Proceedings of the 2009 AMA Winter Educators’ Proceedings, 2009.

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