Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
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Garnefeld, I;
Münkhoff, E;
Hogreve, J;
Eggert, A
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Proceedings of the 38th European Marketing Academy (EMAC) Conference
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Garnefeld I, Münkhoff E, Hogreve J, Eggert A. Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior. In: Proceedings of the 38th European Marketing Academy (EMAC) Conference. ; 2009.
Garnefeld, I., Münkhoff, E., Hogreve, J., & Eggert, A. (2009). Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior. In Proceedings of the 38th European Marketing Academy (EMAC) Conference.
@inproceedings{Garnefeld_Münkhoff_Hogreve_Eggert_2009, title={Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior}, booktitle={Proceedings of the 38th European Marketing Academy (EMAC) Conference}, author={Garnefeld, I and Münkhoff, E and Hogreve, J and Eggert, A}, year={2009} }
Garnefeld, I, E Münkhoff, J Hogreve, and A Eggert. “Unintended Effects of Referral Reward Programs: Exploring the Impact of Rewards on Opportunistic Behavior.” In Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
I. Garnefeld, E. Münkhoff, J. Hogreve, and A. Eggert, “Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior,” in Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
Garnefeld, I., et al. “Unintended Effects of Referral Reward Programs: Exploring the Impact of Rewards on Opportunistic Behavior.” Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
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