Who Owns the Customer? Exploring Customer Loyalty in a Channel Context

A. Eggert, J. Henseler, S. Hollmann, in: Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.

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Proceedings of the 38th European Marketing Academy (EMAC) Conference
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Eggert A, Henseler J, Hollmann S. Who Owns the Customer? Exploring Customer Loyalty in a Channel Context. In: Proceedings of the 38th European Marketing Academy (EMAC) Conference. ; 2009.
Eggert, A., Henseler, J., & Hollmann, S. (2009). Who Owns the Customer? Exploring Customer Loyalty in a Channel Context. In Proceedings of the 38th European Marketing Academy (EMAC) Conference.
@inproceedings{Eggert_Henseler_Hollmann_2009, title={Who Owns the Customer? Exploring Customer Loyalty in a Channel Context}, booktitle={Proceedings of the 38th European Marketing Academy (EMAC) Conference}, author={Eggert, A and Henseler, J and Hollmann, S}, year={2009} }
Eggert, A, J Henseler, and S Hollmann. “Who Owns the Customer? Exploring Customer Loyalty in a Channel Context.” In Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
A. Eggert, J. Henseler, and S. Hollmann, “Who Owns the Customer? Exploring Customer Loyalty in a Channel Context,” in Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
Eggert, A., et al. “Who Owns the Customer? Exploring Customer Loyalty in a Channel Context.” Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.

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